Loyalty Program Examples & Inspiration Library

Program elements

1

Points can be earned through a variety of targeted actions such as every third purchase, signing up for SMS, leaving a photo review, and more.

2

Points balances earn you access to one of four different tiers.

3

Tier benefits include tier entry discounts, birthday rewards, anniversary discounts, exclusive sales and launches, priority customer service, invites to events, and even winning a festival weekend.

4

Points cannot be redeemed for products or discounts.

66%

Repeat purchase rate for Loyalty redeemers

15.4x

Loyalty ROI

74%

VIP participation rate

”We had very specific feature requests, and Yotpo had no challenges bringing our ideas to life. The team continues to deliver amazing ongoing support. Our loyalty program is exactly what we had envisioned.”

Kim Zorn
VP, Growth & Performance

Program elements

1

Cash back communication, rather than points.

2

Two tiers

3

Variable redemption (customers can redeem for any value)

$5.27 M

revenue driven by Loyalty

84 %

increase in RPR

4 %

order to Review Rate

22 %

of customer engagement

Since shifting to a cash-back model, and streamlining our tiers, we’ve seen incredible results. Our participation rate exceeded our benchmarks, and customer engagement skyrocketed.

Alejandra Tenorio
Vice President, Digital Marketing & eCommerce

Program elements

1

Earing rules include a goal spend campaign to spend over $350, cross-product adoption, an incentive to sign up for SMS and more.

2

Three VIP tiers, offering points multiplier, gift upon entry, birthday gift, exclusive redemptions and double point days.

3

$10 - $40 redemptions, and free product redemptions.

Program elements

1

$5 off earned when you sign up for rewards.

2

Earning rules include a punchcard campaign for third purchase, taking a fitting room quiz and incentives for buying a 3-pack of undies and leaving reviews.

3

$5, $10, $15 and $20 rewards

4

Two VIP tiers, offering free undies every 3 months, VIP stylist, members only sales, and early access.

4%

Increase in Overall RPR

19%

Program Participation Rate

65%

Increase in Average Orders Per User

56%

Increase in Average Revenue Per Use

“Loyalty offers a new way to engage our customers. Instead of discounts, we communicate that they’ve already earned $20 off, highlighting rewards and creating a new way to connect with our customer base."

Leanne Chan
Senior Director, CRM & Loyalty

Program elements

1

Offering a wide range of redemptions: $5 - $30. Plus free product redemptions.

2

Earning rules, include downloading the DIME Beauty app.

3

Three VIP tiers, with perks like point multipliers, free shipping, limited releases, and double points for reviews.

4

Referrals: Give $15, Get $15 for $50 purchases.

38%

Increase on RPR

60%

Added revenue per customer

Program elements

1

Earning rules include birthday and anniversary gifts, social follows and more.

2

Rewards ranging from $10 to $50

3

Four VIP tiers, including free shipping, access to sales and giveaways, cookware committee (where participants can help decide things like the next color launch) and more.

4

Top tier has access to the highest redemption ($50), as well as a welcome gift exclusive to this tier.

5

Points expire every six months, based on date earned.

“We view the loyalty program as a vessel to help our customers move throughout their product journey with us. To help re-engage them, and to help Our Place learn from them. It’s a two-way street. We want our customers to shop with us, and we’re also very interested in what they want and need. It can be a very happy relationship between a brand and its customers.”

Elysha Bullock
Email Marketing Manager

Program elements

1

$5, $10, $20 and $40 off

2

Point multipliers in each of the four tiers.

3

Increasing birthday discounts based on tier.

4

Tiered free shipping offering.

5

Entry gift for Platinum tier.

6

Rewards for leaving verbal, photo and video reviews.

“Our loyalty program has been a game-changer for engaging our most dedicated customers. By integrating loyalty into our owned channels, we saw participation grow from 1% to 8% in just 90 days.”

Hannah Fleming
Performance Marketing Director at Carve

Program elements

1

Joining Rewards earns customers 50 points.

2

8 Earning rules ranging from 2 points per €1 spent, leaving reviews, social engagement and birthday perks.

3

Perks can be redeemed for €5 - €50, with minimum spends associated with each reward.

4

Referral program offering Give €10, Get 200 points.

"Within the first year, our rewards loyalty program matched our membership take-up expectations. It also achieved our main goal of increasing order frequency and AOV whilst adding incremental sales. The easy to use Yotpo platform enables us to quickly launch many different types of loyalty campaigns meaning we can mix up our offering and keep things fresh for our members."

Paul Martin
Customer Insights Specialist

Program elements

1

Earning rules include creating an account, SMS sign up, google review, social follows, and subscribing to the newsletter.

2

Three VIP Tiers, with points multipliers, points upon entry and birthday bonuses.

3

Rewards are in the form of discounts, rather than € off. Customers can redeem points for 10% - 25% off.

4

Referral offer is Give 15%, Get 15%.

Program elements

1

Customers can earn 5 points for every €1

2

10 earning rules that range from leaving reviews to social interaction - highlighting a YouTube subscription and subreddit group.

3

Four VIP levels, based on points, offer tiered access and rewards. Customers can earn free earplugs, discounts on accessories, early access, opportunities to test new products and more.

4

Referral pop up makes sure customers see the offer of Give 15%, Get 150 Points.