20+ Quick Fixes for Your Product Pages

Reviews tell us exactly what’s working and what isn’t, making them a goldmine of insights. Across different industries, we keep seeing the same pain points come up: sizing issues, packaging expectations, and the importance of seeing products in real life. Better yet, we can see exactly how to fix these issues.

Key Insights

• Sizing issues drive most returns. The biggest complaints? Inconsistent shoe sizes, dress fit, jean length, and helmet sizing.
• Good packaging matters, especially for gifts. One in five reviews of perfume, food gifts, and jewelry specifically mention packaging quality.
• Shoppers care about sustainability. They’ll often accept small tradeoffs if a product is eco-friendly.
• Convenience wins. Products like easy-pack snacks, travel-sized skincare, and grab-and-go supplements consistently get top ratings.
• Real photos build trust. 78% of shoppers say seeing customer photos makes them more confident about buying.
  

Product Page Fixes That Work

• Get sizing information right
  Let’s be honest – getting the right size online is tricky. From clothes to furniture, shoppers want confidence before hitting that Buy button. That’s where real reviews come in. Yotpo’s Custom Questions help you ask buyers if items run small, large, or true to size, giving future shoppers the context they need. These questions appear in review request emails and on product pages, ensuring buyers see the answers right when they’re making a purchase decision.Why is this important? By collecting detailed feedback, you help future shoppers make confident choices, cutting down on returns and eliminating the guesswork, especially for tricky pieces like dresses, helmets, and rugs. Plus, you can use this data to optimize product descriptions, fine-tune sizing guides, and even create targeted marketing campaigns. Pair this with detailed measurements and customer photos, and you’ve got a powerful tool to improve the overall shopping experience.

• Make key insights easy to find
  Different shoppers care about different things. Use Yotpo’s Smart Filters so people can find reviews that matter to them – whether that’s fit, skin type, durability, or other key details. These filters use AI to automatically identify the most relevant topics, so they’re spot-on at highlighting what shoppers care about. When 20% of return reviews call out serums for not delivering, adding a simple ‘skin type’ filter makes a huge difference.
  On top of that, shoppers don’t dig through hundreds of reviews. Yotpo’s AI Review Summary pulls out the key takeaways, making it easy for shoppers to see the highlights without the scroll. These summaries increase conversion by 3%, helping shoppers make faster decisions.

• Unbox the experience
  Good packaging isn’t just about protection—it’s about the anticipation, the reveal, the whole experience. Use clear photos and customer content to show exactly what arrives at the door and how it feels to unbox it. Make it easy for customers to submit photos and videos along with their reviews. You can showcase customer-generated photos and videos from reviews on your site, social pages, and ads to help showcase the experience and drive on-site conversions. For items like perfume, food gifts, and jewelry, encourage customers to share unboxing photos and videos in review requests. You can then moderate reviews and Q&A to select which photos you want to include in reviews.
  You can also curate photos and videos posted on social media using Yotpo’s Visual UGC, organizing them into custom albums to spotlight the unboxing experience wherever it matters most.
• Turn sustainability into a selling point
  Shoppers value sustainability when it’s done right. Highlight eco-friendly materials, carbon-neutral shipping, or recyclable packaging on your product pages, in email campaigns, and through social media posts. Back up your claims with customer reviews that mention sustainability – it makes your efforts more credible.
• Learn from what works
  Use the Reviews Insights Dashboard to spot patterns in customer feedback.
  This dashboard lets you analyze and manage customer reviews, and measure review performance across different products and date ranges, helping you understand customer feedback and optimize engagement. What gets people excited? Whether it’s convenience, premium packaging, or unique features, make those selling points front and center on your product pages.
  Want to take it to the next level? Take strategic action beyond product pages. For example, if reviews mention a negative sentiment about the smell of a moisturizer but praise its effectiveness, consider adjusting the formula to improve the scent while keeping what works. This advanced approach tackles customer pain points head-on, enhancing satisfaction and reducing returns.“Reviews show exactly what customers like and what they don’t. If shoppers mention that moisturizer helps with dry skin, that should be in your marketing. If they say a fragrance lasts all day, use that in ads.
  This feedback can improve product descriptions, personalize emails, and reduce returns. Brands that pay attention to what customers are actually saying will sell more and keep them coming back.
  I’ve seen brands like Figs look at both qualitative and quantitive reviews insights post-launch of a new product and share it cross-functionally to improve the product, increase conversion, and deliver a higher-impact and improved CX.”
  Eli Weiss, VP of Retention Advocacy at Yotpo

Sizing inconsistencies and misleading colors are driving returns through the roof. Shoppers want honest information and real examples before they buy.

Key Insights

• • Dresses cause 42% of returns – more than any other item.
  • Denim length is a major frustration, with 76% of sizing reviews mentioning it.

• Oversized styles get great reviews (86% positive) but create sizing confusion.
• Bra fit is particularly tricky, averaging just 2.8/5 stars.
• 70% of shopper reviews criticize red items because product photos don’t match reality.

Product Page Fixes

• Solve the sizing puzzle
  Sizing issues kill conversions and drive up returns. A basic size chart isn’t enough, give shoppers real confidence by showing fit on different body types and adding key measurements like height, weight, and body shape. The more details, the fewer returns.
  Want to take it a step further? Encourage shoppers to leave fit details with Yotpo’s Custom Questions, helping future buyers make informed decisions. Custom questions are seamlessly integrated into the review request flow, appearing in the review request email for customers to fill out. You can ask about the customer’s height and body type or get feedback on how a dress fits, for example.
  This real-world feedback gives shoppers the confidence they need at key conversion points. Because nothing builds trust like hearing from people just like you.
  

• Use real customer photos
  Want to build trust? Elevate your PDP with real-life looks that help shoppers find the perfect fit.
  Make it easy for customers to upload photos and videos with visual reviews. Here’s how: Request photos and videos in your review request flows, or spark engagement with contests to encourage more submissions. They can also submit reviews directly on-site through the Reviews Widget, with the option to add a photo or video while writing their review.
  Offering a discount for writing or sharing a review can encourage more customers to leave feedback, including photos. Boost it further by mixing in influencer content to show how items fit different body types. This helps shoppers picture how things will actually look.
• Make length accuracy clear
  Use the Reviews Insights Dashboard to find customer feedback about length accuracy. Spot trends by analyzing data points, such as star distribution or specific phrases mentioned in reviews. For example, identify patterns like “82% of shoppers say these jeans are true to length.”
  Share these insights in product descriptions, email campaigns, or social media posts to address common customer questions upfront. By showcasing real customer validation, you build trust, reduce purchase hesitation, and increase conversion rates. Plus, addressing feedback proactively helps lower return rates and boost overall customer satisfaction.
• Get color representation right
  Misleading product colors = lost customers. 70% of shopper reviews criticize red items for not matching reality. Fix this before they even click ‘buy.’ Show real-life comparisons next to recognizable shades like strawberries or classic red lipstick. Use specific descriptions like “cherry red” or “brick red” and show the shades in different lighting conditions.
  “Nothing is worse for both your business and your customers when fit and sizing isn’t something that can be relied on  – it’s expensive for both parties. Take the feedback from your custom question in your review requests on if something fits ‘true to size, or runs small/large, and include that insight in the product description.”
  Amanda Kwasniewicz, Director of Customer Experience at Yotpo

Beauty shoppers want results that match your claims. When you promise longer lashes or perfect skin, they want to see proof before they buy.

Key Insights

• 59% of mascara reviews mention problems with clumping, removal difficulty, and heavy formulas – especially with lengthening mascaras.

• Multi-use beauty products get mixed reviews – people like the convenience but question if they really work.

• Perfumes shine as gifts with a stellar 95% positive sentiment.

• 20% of returns come from serums that didn’t deliver expected results.

• Age really shapes lipstick choices: Gen Z goes for bold colors and long wear, Millennials want comfortable neutrals, and older shoppers focus on hydration.

Product Page Fixes

• Let real results shine
  When searching for the perfect beauty product, shoppers trust authentic experiences more than marketing photos. Show real before-and-after results for mascaras, serums, and foundations by encouraging UGC. Ask shoppers to upload photos or videos in their reviews to elevate your PDP with real-life looks.
  The best part? You get to choose which photos and videos appear on your site, ensuring nothing inappropriate or off-brand slips through. Once approved, they’ll be featured in the Reviews Widget on your product pages.
  
• Help shoppers find their match
  Everyone’s skin is different, so let shoppers filter by skin type and concerns.
  Someone with oily skin needs different feedback than someone with dry skin, and someone with sensitive skin might be looking for fragrance-free options.
  Enable Smart Filters so shoppers can instantly find reviews that match their needs.
  Yotpo’s AI automatically pulls out the most mentioned topics from your reviews and turns them into clickable filters. That means shoppers don’t have to dig—they get the insights they need right away, boosting conversion rates and reducing hesitation. Pretty smart, right?
  
• Make sure reviews actually answer their questions
  Filters only work when the right details are in the reviews to begin with. That’s where Custom Questions come in.
  Too many serums and multi-use products get returned because shoppers didn’t know if they were right for them. Solve this before they even ask. Use Custom Questions in review requests to collect essential details – skin type, age, results – so future shoppers get clear, useful insights.
  You can use Yotpo’s Default Form or create custom forms tailored to different products. Either way, you’ll ensure shoppers find reviews that actually help them decide—leading to fewer returns and higher trust.
• Make gifting a no-brainer
  Perfumes are already gift favorites – make the most of it. Take the shopping experience up a notch with gift badges, premium packaging callouts, and curated holiday sets. Think beautifully wrapped perfumes in gift-ready boxes. And don’t forget the gifters—include a small sample of the same scent just for them. Sweeten the deal by letting them know they can get the full-size version at a discount when they sign up for your loyalty program. Now that’s a win-win!
• Play the lipstick matchmaker
  Leverage Digioh‘s guided selling funnel to guide shoppers to the perfect lipstick shade. Then, seal the deal by displaying your Yotpo reviews directly on the quiz results page to create instant social proof and added buying confidence. When you match people to products they’ll actually love, conversions jump 300%.“Reducing returns begins long before checkout – it starts with complete honesty and clarity on the product page. Beauty brands must resist the temptation to oversell and instead focus on translating real product performance into clear, sensory language. Detailed texture descriptions, honest before-and-after visuals, and user-generated reviews highlighting skin type and tone create a layer of trust that no polished copy can replicate. Ultimately, when shoppers feel they fully understand what they’re buying, returns become the exception rather than the norm.”
  Robert Walker, Strategic Marketing Director at Yotpo

Food shoppers want products that taste as described and fit into their lives. They care about accurate flavors, quality packaging, and practical portions.

Key Insights

• Tea and coffee sets are gift champions with high sentiment and solid 4/5 star ratings.
• Lunchbox convenience is a must – pre-portioned servings and single-serve packages win.
• 50% of superfood reviews mention taste concerns – words like “bitter” and “earthy” come up often, but health benefits keep customers loyal.
• Sweet and fruity products earn near-perfect scores – even health-conscious shoppers love sugar-free and honey-sweetened options.
• Water subscriptions show promise but need work on flavor balance.
• “Organic” builds real loyalty – these shoppers keep coming back because they trust the quality.

Product Page Fixes

• Highlight gifting appeal
  Use your product page to show why tea and coffee sets are gifting favorites. Dive into your Reviews Insights Dashboard to spot trends in what customers are saying, draw conclusions, and make strategic changes based on their feedback. Analyze why shoppers love them as gifts and which occasions stand out most. The dashboard isn’t just about numbers, it’s about understanding your customers. Look at customer quotes and popular keywords to see what shoppers value most. Then, turn those insights into product page gold!
  Position relaxing tea blends as the perfect recovery gifts, and coffee sets for Mother’s Day. Share real feedback like “94% say this made the perfect gift.“
  
• Make convenience a selling point
  For busy parents, lunchbox-friendly products aren’t just nice to have—they’re essential. This is your chance to shine as the brand that truly understands what parents need. Show how your products fit into balanced meals and lunchboxes. Highlight simple, healthy combos kids love, making it easier than ever for parents to pack a lunch that checks all the boxes.
• Be upfront about superfood taste
  People buy superfoods for health benefits, not flavor. For brands, this is a huge opportunity to address the flavor challenge directly, offer solutions, and highlight the undeniable benefits.
  Position your superfood options as mixable and reinforce their health impact. Show shoppers how to blend superfoods into smoothies, bowls, or snacks that taste good while delivering those benefits. Feature recipe recommendations to make it easy! Take it up a notch with an email series or SMS tips on how to mix superfoods into daily meals. Inspire customers with easy-to-follow recipes that make healthy eating delicious and fun.
• Let sweet success show
  Shoppers already love sweet and fruity flavors—no doubt about it. Let the joy do the talking! Real customer photos capture the moment like nothing else.
  Be the brand that brings flavor to life. Enable photo and video uploads in review requests to collect visual UGC that shows the real experience. Fill your reviews section with snapshots of customers spooning jam onto toast, pouring fruit-infused wine, or slicing into a bakery treat. Who could resist?
  Take it up a notch with videos of taste-test reactions on your product page, capturing those “sweet but balanced” moments. Now that’s a flavor you can almost taste.
  
• Spice up retention with variety!
  Subscription customers stick around when they feel in control. But when flavors get repetitive or delivery schedules don’t fit their needs, they cancel.
  Give them flexibility instead. Let subscribers easily swap flavors, pause deliveries, or adjust their schedule to fit their lifestyle. On top of that, use Gorgias’ AI-driven chat to collect real-time feedback – if a customer isn’t loving their current flavor, automatically recommend a better match before they churn.
  
  
• Build organic trust
  Organic isn’t just a trend—it’s a commitment. Keep organic shoppers coming back by showing them why your products are safer, healthier, and better. Use real reviews to highlight the benefits they care about most, like clean ingredients and eco-friendly practices.
  Reward their loyalty with perks that match their values, like early access to new organic lines or discounts on sustainable products. Keep it simple, authentic, and focused on what matters most to them.
  “Grab your most common trends in your feedback and use them to your advantage – use them in ads, product descriptions, and marketing materials. A lot of questions on sizing? Make an easily accessible blog post you can constantly link out to to help guide customers, both new and returning, and it’s a great resource for your CX teams.
  Include any resources for sizing and care in your browse abandonment or cart abandonment emails, so you can reinforce confidence throughout the journey.
  Continually go back to your reviews to update your PDPs over time, as well as identify trends that might appear at different points of the year. You’ll be surprised at what you find!”
  Amanda Kwasniewicz, Director of Customer Experience at Yotpo

Home decor shoppers want to create a space that feels uniquely theirs, whether they’re going for cozy comfort or bold statements. But they also need the practical details—like size and dimensions—to be just right.

Key Insights

• Green and blue lead 2024 colors with strong positive feedback.
• Clean, fresh scents get top marks – shoppers love how they set the vibe and last long
• Reviews that mention coziness score an almost perfect 4.8/5 stars.
• 35% of rug reviews are negative because of size confusion.
• Statement pieces lead living room purchases from bold rugs to unique lighting.

Product Page Fixes

• Show the experience
  Shoppers aren’t just decorating—they’re curating an atmosphere. Highlight how green and blue shades and cozy elements can truly transform a room’s ambiance. It’s less about the item itself and more about how it makes them feel. Inspire shoppers to picture these shades and snuggly blankets in their own spaces.
  Make it real with visual UGC! Enable photo and video uploads in review requests to collect authentic customer photos. Include a direct upload option in review emails and on-site to make it effortless. You can also curate photos and videos from social media or run photo contests to encourage customers to share their styled spaces for a chance to win. Then, showcase real-life snapshots of styled spaces and cozy corners on your product pages—nothing inspires more than seeing it in action.
  
  
• Understand what makes “cozy”
  When they shop, they’re chasing a feeling. And that feeling? Cozy. This is your opportunity to find out what ‘cozy’ means to your shoppers. Dig into the Reviews Insights Dashboard to discover the specific words shoppers use to describe coziness—whether it’s about softness, warmth, or something else.
  Use Smart Prompts to encourage reviewers to cover details like texture, comfort, and fit. Powered by AI, they automatically choose the right words to get richer feedback and help future shoppers find the most relevant reviews faster. Then, use their answers to refine your offerings and craft messaging that feels like home. The more you know, the cozier you can get.
  
• Solve the sizing problem
  Shoppers expect rugs to anchor their space, not frustrate them.
  For brands, this is a huge opportunity to eliminate sizing confusion and set clear expectations. Use Custom Questions to gather specific feedback about size accuracy, true-to-life scale, and fit. Ask shoppers directly about the dimensions, room size, and how the rug fits their space. This helps future buyers see exactly what others say about sizing and make confident buying decisions. Powered by AI, Custom Questions ensure the most relevant details are highlighted, eliminating sizing confusion and setting clear expectations. The result? Fewer returns, happier customers, and more loyal buyers.
  Make it even easier with Shareable Review Request Links. Send personalized review request links via text, email, or even QR codes. This encourages more customers to share their feedback, boosting review volume and credibility.
• Help statement pieces shine
  Curate sections on product, home, cart, & category pages with Justuno‘s embed feature for max product exposure. Use smart pop-ups to serve styling tips to incorporate them into spaces, and turn “add to cart” into an effortless click.“In the home industry, the brands that will dominate in 2025 and beyond are those that move from reactive listening to proactive action on shopper insights. Every review, return reason and customer photo is a blueprint for product innovation and content optimization. From material preferences to assembly pain points, the data is all there – the winners are those who close the feedback loop fast and show their shoppers they’ve been heard. In a category where price and style are easily matched, acting on insights becomes the ultimate differentiator.”
  Robert Walker, Strategic Marketing Director at Yotpo