The right marketing tools can transform your Shopify store, driving awareness, building customer trust, and converting visitors into buyers.
However, with over 10,000 apps in the Shopify App Store, identifying the right solutions for your needs can feel daunting. This guide cuts through the noise to present the 15 most effective free and paid Shopify marketing tools that will help scale your eCommerce business.
Types of Marketing Tools to Help eCommerce Businesses Scale
Your eCommerce business has unique needs shaped by your products, audience, and growth stage—so your marketing tools should be just as tailored. Successful Shopify merchants build tailored marketing stacks, using specialized tools for each key function instead of relying on a one-size-fits-all solution. Understanding the core categories of marketing tools will help you build a strategic combination that addresses your specific challenges and growth opportunities.
While there are many apps you can implement in your Shopify store, some of the most common and impactful categories are:
Email and SMS Marketing
Email marketing remains one of the most effective channels for eCommerce, with over 4.5 billion active email users worldwide. Despite newer communication channels, 60% of consumers prefer email for product and promotional communications. Meanwhile, SMS marketing complements email with immediate engagement—90% of text messages are read within three minutes. Together, these channels create powerful touchpoints throughout the customer journey.
While many Shopify apps offer email and SMS tools, Yotpo Email Marketing & SMS gives eCommerce brands a unified, data-driven platform to manage both channels effectively. We’ll explore this solution in more detail later in this article.
Social Media Marketing
Social media platforms have evolved from simple connection tools into powerful marketing channels where brands build relationships with customers and drive sales. With global social media ad spend projected to reach $345.73 billion by 2029, these platforms have become essential for eCommerce growth.
When developing your social strategy, consider platform demographics carefully. For example, almost 31% of Instagram users are 18-24 years old, making it particularly effective for brands targeting younger consumers. Rather than spreading your efforts across all platforms, focus your resources on the channels where your specific target audience is most active and engaged.
Search Engine Optimization
Search engine optimization (SEO) improves your Shopify store’s visibility in search results, which is essential considering that 68% of online experiences begin with a search engine. For eCommerce businesses, effective SEO isn’t just about driving traffic—it’s about attracting qualified visitors with purchase intent.
Shopify merchants should focus on optimizing product descriptions, collection pages, and site structure to rank higher in relevant searches. With the right SEO tools, you can identify high-converting keywords, track performance, monitor backlinks, and gain insights to improve organic search visibility.
Given that the top organic result receives ten times more clicks than the tenth position, even small improvements in rankings can significantly impact your bottom line.
15 Best Free and Paid Shopify Marketing Tools for eCommerce Success
Ready to scale your eCommerce brand? Here’s our list of the top 15 free and paid Shopify marketing tools to help you understand your customers, implement effective strategies, and drive sales:
1. Yotpo Email Marketing & SMS
Email marketing continues to deliver strong results, with 37% of brands increasing their email budgets and 77% of marketers reporting higher engagement over the past year. For eCommerce businesses looking to maximize customer engagement and drive revenue, Yotpo Email Marketing & SMS offers a powerful, integrated solution.
Built for online merchants, Yotpo’s platform enables brands to grow their subscriber base through compliant, high-converting opt-in forms, build precise audience segments using 180+ customer data points, and deliver personalized messaging across both email and SMS channels—all from a unified platform.
The platform supports advanced multichannel and multi-message campaigns and flows, comprehensive performance analytics, and A/B testing to continuously optimize engagement and ROI. Yotpo’s customers frequently report exceptional outcomes, including:
- 233% increase in subscribers
- 83% more revenue from engaged subscribers
- 10x increase in revenue per message
ICON Meals, a leading meal delivery service based in Dallas, Texas, faced challenges in unifying their SMS and Email marketing efforts. Seeking to enhance customer engagement and drive revenue growth, the brand turned to Yotpo Email Marketing & SMS for a seamless, data-driven solution.
By leveraging Yotpo’s integrated platform, ICON Meals achieved:
- 38% more revenue from flows
- 47% higher pop-up conversion
- 25% increase in open rates
This case highlights the transformative impact of a consolidated, AI-powered multichannel strategy on revenue growth and customer retention.
Pricing
Yotpo’s Email & SMS offers a free download and allows you to pay as you go as opposed to other providers in the market. No carrier fee increases, no contact list fees, no platform fees and no bizarre termination clauses. Just transparent Email & SMS pricing. Yotpo Email & SMS customers also get free access to Black Crow AI.
2. Yotpo Loyalty & Referrals
As eCommerce has shifted towards a retention-focused landscape, a Loyalty & Referrals program has become a widely accepted strategy to drive repeat purchases from an existing customer base. 81% of consumers say they want to form a relationship with brands, but it’s up to those brands to create the framework in which a customer can maintain that loyalty. A Loyalty program provides the levers that marketers can pull, to drive change in customer behavior using different incentives – and to just simply reward customers for their loyalty and ensure they feel valued.
Yotpo Loyalty & Referrals empowers brands to create tailored, high-performing loyalty programs that drive repeat purchases, deepen customer relationships, and turn satisfied shoppers into vocal advocates. With flexible reward structures, brands can incentivize actions that matter—from purchases and social engagement to referrals and VIP milestones—using customizable point systems, tiered loyalty programs, and behavior-triggered campaigns.
The platform’s intuitive design allows for seamless integration with eCommerce workflows and personalized engagement strategies, leveraging customer data to deliver experiences that reflect your brand identity while fostering long-term loyalty.
Yotpo’s impact is proven across industries:
- The Honest Kitchen achieved an 8.7x ROI and reward participation 3x the industry average through its tailored loyalty program.
- Barefaced drove a 75% repeat purchase rate and an extraordinary 253x ROI, showcasing the power of targeted customer incentives.
- Moroccanoil realized a 5x ROI and increased customer lifetime value by 2.2x, demonstrating how strategic loyalty initiatives can drive measurable business outcomes.
As part of Yotpo’s unified Retention Marketing Platform, Loyalty & Referrals seamlessly integrates with Reviews, SMS, and Email, providing brands with a connected ecosystem to maximize customer engagement and lifetime value.
Pricing
Yotpo Loyalty & Referrals offers flexible pricing to accommodate growing businesses. A free plan is available for stores getting started, while paid tiers begin at $199/month (Pro) for up to 500 monthly orders. For advanced functionality, larger order volumes, and premium support, the Premium plan is available at $799/month.
3. Yotpo Product Reviews
Product reviews are more than just social proof—they are a driver of trust, engagement, and conversions in today’s eCommerce landscape. With 93% of U.S. consumers stating that reviews influence their purchasing decisions, a strategic approach to user-generated content is essential for brands seeking to stand out.
Yotpo Product Reviews empowers eCommerce businesses to collect, showcase, and leverage high-quality, authentic customer feedback at scale. Designed with conversion in mind, the solution enables brands to gather content-rich reviews—including reviews with media, and ones rich with product-level and customer-level details—and display them strategically across product pages and key touchpoints in the customer journey.
With innovative AI-powered features like Smart Prompts and AI Review Summaries, brands can collect high-quality reviews and enhance the shopper experience. Additionally, review syndication to retail partners like Target helps brands reach audiences where they like to shop, expanding their visibility and impact.
On average, brands using Yotpo Product Reviews collect 6x more reviews and user-generated content than with alternative solutions, while benefiting from dedicated customer success support and analytics-driven guidance. As part of Yotpo’s unified Retention Marketing Platform, Product Reviews seamlessly integrates into broader retention strategies—helping brands not only understand their customers, but also convert them into loyal advocates.
Pricing
Yotpo Product Reviews offers scalable pricing to support businesses at every growth stage. A free plan is available for stores processing up to 50 monthly orders, while paid plans begin at $15/month (Starter) for essential features and $119/month (Pro) for advanced functionality, greater customization, and higher order volumes.
4. Subi Subscriptions App
The Subi Subscriptions App offers a seamless, scalable solution for launching and managing subscription programs. With an intuitive customer portal, quick setup process, and a streamlined, mobile-friendly design, Subi makes it easy for shoppers to subscribe, and for brands to track key performance metrics and optimize subscription experiences.
Whether you operate in beauty, wellness, food & beverage, or another vertical, Subi simplifies the complexities of subscription management. Additionally, every merchant gains access to dedicated customer success managers who provide personalized support to help you build and grow a thriving subscription model.
Pricing
Subi Subscriptions offers a free plan with core functionality, making it easy for merchants to get started. For access to advanced features and expanded capabilities, paid plans are available at the following tiers:
- Essential – $9 per month
- Growth – $39 per month
- Subi – $79 per month
5. Lucky Orange
Understanding customer behavior is essential for driving growth and optimizing the online shopping experience. In fact, businesses that leverage customer analytics report up to 30% annual growth, compared to the average of just 3%.
Lucky Orange equips brands with a robust suite of tools, including dynamic heatmaps, session recordings, surveys, and checkout analytics, to uncover actionable insights and improve website conversion rates. With seamless integration capabilities, it fits effortlessly into your existing tech stack, making it easy to start gaining value immediately.
Dynamic heatmaps reveal key user behavior trends such as top-clicked elements and average scroll depth, helping brands identify which site elements capture attention—and which may need refinement. To eliminate guesswork, Lucky Orange also enables you to gather direct customer feedback through surveys, ensuring you make data-informed decisions rather than relying on assumptions.
Additionally, its checkout analytics highlight critical user interactions and drop-off points during the purchase process, empowering you to implement targeted optimizations that drive more completed transactions and higher revenue.
Pricing
Lucky Orange offers a free plan with limited sessions to help brands get started. For higher session volumes and access to advanced features, eCommerce businesses can choose from the following paid plans:
- Launch – $19 per month for 500 sessions
- Build – $39 per month for 5,000 sessions
- Grow – $89 per month for 15,000 sessions
6. BuzzSumo
BuzzSumo helps Shopify merchants identify trending content and influential voices in their product niche. This research tool aggregates top-performing content from social media, blogs, and news platforms and presents it in an intuitive dashboard.
For eCommerce businesses, BuzzSumo offers specific advantages in content marketing strategy:
- Discover trending topics related to your products for timely blog posts and social campaigns
- Identify industry influencers for potential partnerships and collaborations
- Analyze competitor content performance to benchmark your own strategy
- Monitor brand mentions and product discussions across the web
The platform’s user-friendly interface allows you to search by keyword or topic and refine results using filters for time frame, content format, and location. This granular approach helps Shopify merchants understand what resonates with their target audience, enabling more engaging content creation.
Pricing
While BuzzSumo offers a free plan with limited searches, growing eCommerce businesses will benefit from paid plans starting at $199/month for unlimited searches and advanced features.
7. Facebook and Instagram
For eCommerce brands looking to engage customers on Facebook and Instagram, the Facebook & Instagram app by Meta allows you to to manage their social media presence and product catalog from a single dashboard.
This official Meta app enables Shopify store owners to:
- Sync product catalogs directly to Facebook Shops and Instagram Shopping
- Manage inventory across platforms in real time
- Run targeted ad campaigns with conversion tracking via the Meta Pixel
- Create shoppable posts and stories to drive conversions directly from social platforms
- Access Shop Insights to monitor performance and identify top-selling products
By consolidating inventory management, advertising, and social selling into one interface, this app streamlines customer engagement and helps brands reach new audiences where they are most active.
While the app provides email and live chat support, user reviews often cite challenges with Meta’s support responsiveness, particularly when resolving technical or account-related issues.
Additionally, the app’s functionality is limited to Facebook and Instagram, meaning brands targeting audiences on platforms like TikTok or Pinterest will need to explore additional tools for broader social commerce reach.
Pricing
The Facebook & Instagram app by Meta is free to install and use for Shopify store owners. As one of the top free tools for managing social media marketing and product integration, it offers robust functionality at no cost. However, as with many free solutions, there are limitations in support responsiveness and platform scope, which merchants should consider when planning their broader marketing strategy.
8. AdRoll
Want to boost brand awareness and increase site visitors? AdRoll is a powerful digital advertising platform that drives conversions with personalized advertisements. Over 140,000 companies have trusted this tool to drive performance and scale operations.
With AdRoll, you can improve customer engagement across the different stages of the marketing funnel. It offers a wide range of features to help you capture your audience’s attention and loyalty. Some of these include the following:
- Retargeting campaigns
- Automated audience segmentation
- Contextual, look-alike, demographics targeting
- Analytics and attributions
- Audience and contacts
Pricing
AdRoll Marketing & Advertising is a free-to-use Shopify app. However, the free plan doesn’t let you automate marketing campaigns or integrate with social media platforms. To do that, you’ll have to purchase one of the following paid packages:
- For 1 to 1,000 website visitors – $40 per month with an additional minimum daily budget of $5 for ad campaigns
- For 1,001 to 5,000 website visitors – $80 per month with an additional minimum daily budget of $5 for ad campaigns
9. Vimeo Create
Video content has become a conversion powerhouse, with 86% of marketers reporting increased sales and 82% noting longer website engagement from implementing videos. For Shopify store owners, strategic video content can showcase products, explain features, and build brand trust.
Vimeo Create simplifies video production for eCommerce merchants by transforming product images and text into professional videos with AI-powered editing tools. This makes quality video content accessible even to solo entrepreneurs and small teams without technical expertise.
Shopify merchants can use these videos for product pages, social media campaigns, email marketing, and homepage engagement.
Pricing:
The platform offers a free basic membership, with paid plans starting at $15 per month for additional storage and advanced features.
10. Canva Page Builder
Landing pages are a critical driver of sales for eCommerce brands, serving as targeted entry points for customer engagement and conversions. Canva Page Builder empowers Shopify merchants to create visually stunning, SEO-optimized landing pages featuring custom graphics, videos, and other dynamic content, with no coding required.
This intuitive tool allows you to design engaging pages quickly while ensuring they’re optimized for search visibility, helping to attract and convert more site visitors.
Pricing
Canva Page Builder offers a 14-day free trial for new users. After the trial period, access to the full suite of features is available for $14.70/month.
11. MOZ
Moz offers a powerful suite of SEO tools designed to help eCommerce businesses improve their search visibility and drive organic traffic. For Shopify merchants, Moz’s toolset specifically addresses unique challenges such as product page optimization, category structure, and duplicate content issues.
The platform’s site audit capabilities help identify technical SEO problems that commonly affect Shopify stores, while keyword research tools reveal valuable search terms with commercial intent. Competitor analysis features allow you to benchmark against leading stores in your niche and identify content gaps that represent opportunities.
Shopify store owners find particular value in Moz’s page optimization suggestions for product descriptions and collection pages, where small improvements can lead to significant ranking changes.
Pricing
Moz offers free tools like Keyword Explorer and MozBar for basic SEO needs. For advanced functionality, Moz Pro plans start at $49/month (Starter) and go up to $299/month (Large), with a 20% discount available on annual subscriptions.
12. Octane AI
Personalization is a win-win situation for all parties. 89% of marketers see a positive trend when personalizing their ad campaigns, while 60% of consumers say they’ll become repeat purchasers after a personalized shopping experience.
Trusted by more than 3,500 leading Shopify merchants, Octane AI is an advanced quiz maker that will turn shopping at your online store into a more personalized experience.
With Octane AI, you can gather a lot of data and analyze it to help you understand the behavior of your website visitors. Understanding your customers is crucial to creating engaging quizzes that recommend the best products according to their needs. This builds a strong relationship between the buyer and the brand, increasing sales and average order value.
Pricing
There are three different paid plans you can choose from:
- Octane – $50 per month for 200 engagements
- Octane Plus – $200 per month for 1,500 engagements
- Enterprise – Starts at $500 per month for 4,500 engagements
13. SalesPop
Cart abandonment remains a significant challenge for eCommerce brands, with an average abandonment rate of 66.5%—even higher on mobile devices at 69.02%, compared to 62.11% on desktop. Many of these lost sales can be recovered with the right engagement tactics—and that’s where SalesPop comes in.
SalesPop helps Shopify merchants build trust, create urgency, and drive conversions by displaying real-time sales popups that simulate live activity on your store. The tool leverages psychological triggers such as social proof and FOMO (fear of missing out) to influence purchase decisions, all without requiring any coding skills.
Key benefits:
- Easy setup and branding customization
- Creates a perception of high demand and store activity
- Helps boost buyer confidence and reduce hesitation
Trusted by over 30,000 eCommerce businesses, SalesPop is a popular choice for Shopify store owners seeking to improve on-site engagement and conversions.
Pricing
SalesPop offers a free plan with limited monthly sessions. For higher usage and access to additional features, paid plans are available:
- Starter – $29 per month
- Pro – $79 per month
- Premium – $129 per month
14. Shopify Inbox
79% of brands claim that live chat support on their website and online stores have increased customer loyalty, revenue, and sales. By addressing shopper questions in real time, live messaging tools help reduce friction and boost conversions.
Shopify Inbox is a free messaging app that enables merchants to engage with customers as they browse their online store. The tool provides valuable context—such as products viewed and cart contents—allowing merchants to deliver personalized support, upsell through targeted product recommendations, and offer timely discounts to encourage purchases.
With Shopify Inbox, you can respond to customer queries quickly. It features AI-powered instant answers and suggested replies, saving you time and leading to higher conversion rates.
Pricing
Shopify Inbox is free for all Shopify store owners.
15. Shopify Collabs
Affiliate marketing has become a powerful channel for eCommerce brands to expand reach, build trust, and drive sales through partnerships with creators and influencers.
A 2023 Forbes survey found that 83% of marketers leveraged affiliate programs to drive brand awareness—a testament to their effectiveness in reducing customer acquisition costs and boosting conversions. As affiliate marketing continues to grow, Shopify Collabs offers a streamlined solution for brands looking to scale through creator partnerships in 2025.
With custom creator application pages, merchants can easily recruit affiliates, send and track gifts, and create personalized offers through unique links and discount codes. A standout feature is the ability to pay creators directly through your Shopify bill, simplifying program management with a centralized, one-window workflow for running and optimizing affiliate campaigns.
Pricing
Shopify Collabs is free to install, with a 2.9% processing fee applied to automatic creator payments.
Wrapping Up
Selecting the right marketing tools is critical to navigating the competitive eCommerce landscape. The solutions we’ve reviewed as strategic enablers—helping you promote products, engage customers, and optimize every stage of the buyer journey. Whether your goal is to increase average order value, boost conversion rates, launch a subscription offering, or enhance customer loyalty, aligning tools with your specific objectives is key.
For brands seeking to streamline and scale their marketing efforts, Yotpo offers specialized solutions that consistently deliver strong results. Shopify merchants using Yotpo report higher conversion rates, greater customer engagement, and improved ROI compared to more generic alternatives—making Yotpo tools a valuable investment in sustainable eCommerce growth.
Ultimately, the best tools are those that align with your business needs, target audience, and growth strategy. Take the time to evaluate how each solution supports your goals—and choose the ones that will best drive your brand forward.
Join a free demo, personalized to fit your needs