Running a successful Shopify store requires the right set of tools to support your marketing, operations, and customer experience. With thousands of apps in the Shopify App Store, the challenge isn’t a lack of options, it’s knowing which ones are the best for your business.
To make things easier, we’ve handpicked 15 of the best Shopify apps to increase sales, connect with your customers, and drive meaningful growth for your business.
What Is Shopify?
Understanding Shopify’s role is key for any eCommerce business looking to build a strong online presence. Shopify helps businesses create and manage digital stores with easy website design, optimized product pages, secure payments, and efficient inventory management.
Since launching in 2006, Shopify has grown into a top eCommerce platform with more than 4.5 million stores. For businesses seeking a flexible and scalable solution, Shopify offers the tools to attract customers and drive long-term growth.
Do You Really Need Apps to Run a Successful Shopify Store?
A standard Shopify store provides essential tools for running an online business, but sustained growth and customer retention often require additional apps. While Shopify’s built-in features cover product listings, inventory management, payment processing, and theme customization, they offer limited options for personalized customer experiences and proactive engagement.
Shopify’s core functionalities also lack advanced analytics for optimizing customer journeys and driving repeat purchases. Without the right apps, businesses may find themselves reacting to trends rather than shaping them.
By integrating the right apps, you can go beyond basic transactions to build stronger customer relationships, enhance engagement, and boost long-term sales. Here are some key benefits of using Shopify apps:
Enhanced Customer Experience
A seamless, personalized shopping experience is essential for customer satisfaction and retention. Today’s consumers expect easy navigation and smooth checkout processes—features that Shopify’s core functions may not fully address.
Research shows that optimized user experiences can drive up to 5.7x more revenue, making strategic app integration a key factor in boosting sales and loyalty. By leveraging the right apps, businesses can go beyond basic transactions to create a more engaging and customer-centric shopping journey.
Improved Efficiency
Automating tasks with Shopify apps can save valuable time and resources. Instead of manually sending marketing emails, for example, your team can focus on bigger priorities—like launching new products or optimizing customer engagement strategies.
Customer Retention
Apps like Yotpo Email Marketing & SMS help maintain customer relationships long after a purchase. Engaging customers post-sale ensures your brand stays top of mind, fosters repeat business, and builds a loyal customer base—all of which contribute to long-term profitability.
Better Marketing Strategy
A strong marketing strategy extends beyond your storefront. Shopify apps offer innovative ways to drive traffic, re-engage customers, and encourage repeat purchases—helping you turn visitors into loyal shoppers.
Top 15 Shopify Apps to Help You Boost Sales
Now that we’ve covered the importance of Shopify apps, let’s dive into the best options to help grow your store. Here are our top picks:
1. Yotpo Email Marketing & SMS
Email marketing remains one of the most effective strategies for customer retention, helping brands keep customers engaged, foster loyalty, and drive repeat purchases. Yotpo Email & SMS is an integrated solution designed specifically for eCommerce businesses, leveraging customer data to enhance engagement and drive growth.
From the start, Yotpo helps you build your list using high-converting, fully compliant opt-in tools. Once subscribers are in, the platform lets you segment with precision, tapping into over 180 customer data points to ensure every message lands with purpose.
With Yotpo, you can:
- Launch multi-channel, multi-message, campaigns and flows that span email and SMS
- Track detailed performance metrics
- Test messaging through A/B experiments
For both Email and SMS, Yotpo goes beyond basic message sends. You can set up automated flows for abandoned carts, post-purchase engagement, and loyalty milestones, all triggered by real-time customer behavior. Features like tap-to-subscribe, click-to-redeem, and RFM-based segmentation make the customer journey more intuitive—and profitable.
The platform makes it easy to launch a loyalty program tailored to your brand, with flexible options like custom points systems, referral incentives, and VIP tiers. Whether you’re rewarding purchases, celebrating milestones, or encouraging social shares, Yotpo gives you the tools to keep customers engaged and coming back.
What makes Yotpo stand out is its integration across the full retention ecosystem. Brands using Yotpo’s Reviews, Loyalty, and Email & SMS tools together can deliver seamless experiences across every touchpoint, turning one-time shoppers into long-term customers.
Pricing
Yotpo offers transparent, scalable pricing—no surprise fees or confusing contracts. The app is free to install, with a pay-as-you-go model based on your usage. There are no carrier fee increases, no contact list fees, and no platform charges. As a bonus, all Yotpo Email & SMS customers also get free access to Black Crow AI, helping you boost segmentation and campaign performance from day one.
2. Hextom: Free Shipping Bar
Shipping costs often discourage potential customers from completing their purchases, but Hextom offers a solution to mitigate this. This Shopify app displays dynamic, progressive messages that guide customers toward reaching the required purchase threshold for free shipping. By leveraging this tool, merchants can incentivize customers to increase their cart value, ultimately driving higher sales and improving profitability.
Pricing
Hextom offers tiered pricing to accommodate various business needs:
- Free – $0 (includes a single free shipping bar)
- Pro – $9.99 per month (includes unlimited shipping bars and advanced features)
3. Yotpo Product Reviews & UGC
Customer feedback and user-generated content (UGC) are powerful tools for boosting sales and building trust. With the majority of online shoppers relying on peer feedback before making a purchase, Yotpo Product Reviews & UGC equips Shopify brands with the tools to capture, showcase, and scale authentic customer voices that build trust and drive sales.
What sets Yotpo apart is its focus on quality and relevance over sheer volume. Brands can collect reviews enriched with customer insights, images, and product-specific details—all of which help future shoppers make confident decisions. Features like smart prompts help streamline content collection while ensuring reviews stay informative and on-brand.
Once reviews are live, Yotpo gives you the flexibility to display them where they’ll have the most impact: on product pages, in marketing emails, within loyalty programs, and even offsite through retail syndication to partners like Target. Every touchpoint becomes an opportunity to boost credibility and influence buying behavior.
As part of Yotpo’s Retention Marketing Platform, Reviews integrates seamlessly with Email, SMS, and Loyalty—allowing you to create a consistent brand experience that turns positive feedback into repeat purchases and brand advocacy.
Pricing
Yotpo offers scalable plans to support merchants of all sizes.
- Free – $0/month for up to 50 monthly orders
- Starter – $15/month to unlock features like photo and video reviews, Facebook Shops sharing, and more
- Pro – $119/month for advanced tools such as shoppable media galleries and deeper customization options
Whether you’re just starting out or scaling fast, Yotpo Product Reviews helps you transform customer feedback into a key revenue driver.
4. AMP | Back in Stock
Out-of-stock products can lead to frustration and lost sales. AMP | Back in Stock solves this issue by proactively alerting customers when their desired items are back in inventory. Through email, SMS, and push notifications, this app ensures that potential buyers are promptly notified when stock is replenished, allowing them to make a purchase before inventory runs out again.
While AMP excels at back-in-stock alerts, it offers limited additional features. For businesses looking to streamline their communication strategies, consolidating email and SMS marketing into a comprehensive solution like Yotpo Email Marketing & SMS might be a more efficient choice for overall customer retention and engagement.
Pricing
AMP | Back in Stock offers the following plans to suit different business needs:
- Free – $0 (includes up to 10 emails/SMS messages/push notifications)
- Lite Plan – $19 per month (includes up to 50 emails/SMS messages/push notifications)
- Startup – $29 per month (includes up to 100 emails/SMS messages/push notifications)
- Small Business – $49 per month (includes up to 500 emails/SMS messages/push notifications)
5. Carro: Collaborative Commerce
Efficient order fulfillment, including product selection, packaging, and shipping, is vital to eCommerce success. For businesses choosing to outsource this process, Carro provides a powerful Shopify dropshipping solution. This app connects merchants to a vast network of brands, enabling them to introduce complementary products and expand their offerings. This not only enhances sales potential but also improves the overall shopping experience for customers.
Carro helps businesses scale by facilitating access to over 500,000 products, and its network allows for strategic product expansion that can appeal to a broader audience. For businesses looking to leverage additional features like custom revenue split negotiations or personalized onboarding, paid plans are available.
Pricing
The Carro app is free to install, offering access to a broad product selection. For more advanced features, the following paid plans are available:
- Free: $0
- Build – $149 per month
- Scale – $299 per month
6. Yotpo: Loyalty & Rewards
Research shows that 75% of consumers are more likely to engage with a company that offers a loyalty program, making customer retention a crucial element of long-term success. Yotpo Loyalty & Rewards empowers Shopify merchants to do just that—by building customized programs that reward valuable actions and strengthen customer relationships over time.
The platform makes it easy to launch a loyalty program tailored to your brand, with flexible options like custom points systems, referral incentives, and VIP tiers. Whether you’re rewarding purchases, celebrating milestones, or encouraging social shares, Yotpo gives you the tools to keep customers engaged and coming back.
Yotpo Loyalty’s differentiators are:
- Our experience: We’ve been in the loyalty & referrals space for 8 years, and have launched over 25k programs. We bring this expertise to every call and touchpoint to guide brands towards launching and maintaining the best program.
- Strategy & Support: From onboarding to implementation to strategy—plus 24/7 access to technical support—you’ll find that Yotpo is a true partner.
- Flexibility: Creating the ideal loyalty program is a continuous journey. With 20+ ready-to-use rewards, gamification, VIP tiers, segmentation, and no-code on-site tools, you’ll have everything to design and optimize the perfect program.
- Reporting: We believe in accurate and transparent reporting, giving marketers flexible access to their data.
- We don’t inflate your results.
The platform’s intuitive design makes it easy to manage, measure, and optimize loyalty campaigns, even as your customer base grows. And with built-in analytics and performance tracking, you’ll always have visibility into what’s driving engagement—and what can be improved.
Pricing
The platform offers a free tier for smaller brands, while the Pro plan, starting at $199/month, supports up to 500 monthly orders with access to robust features. For brands requiring greater customization, advanced capabilities, and premium support, the Premium plan is available at $799/month.
7. Littledata ‑ Customer Tracking
Understanding customer behavior is key to driving sales, and Littledata takes analytics beyond Google Analytics by providing detailed insights that help Shopify merchants optimize their strategies. This app enables businesses to track checkout steps, reduce cart abandonment, and create highly targeted ads based on precise customer data.
Littledata seamlessly integrates with Shopify, providing real-time tracking of customer interactions, revenue sources, and conversion bottlenecks. By gaining a clearer picture of the entire shopping journey, businesses can make data-driven decisions to refine their marketing efforts and improve overall store performance.
Pricing
Littledata offers flexible pricing plans tailored to businesses of all sizes:
- Flex – Free to install ($0.35 per tracked order)
- Standard – $99 per month ($0.12 per order after 1,500 orders)
- Pro – $249 per month ($0.04 per order after 8,000 orders)
- Plus – $600 per month ($0.03 per order after 50,000 orders)
All plans include a 30-day free trial, allowing businesses to test the platform’s capabilities before committing.
8. Tidio Live Chat & AI Chatbot
Providing exceptional customer service is essential for fostering brand loyalty and building long-term relationships. Tidio enhances Shopify stores with AI-powered chatbots and live chat functionality, enabling businesses to engage with customers in real-time, answer inquiries, and provide personalized product recommendations—all from a seamless chat interface.
Beyond AI-driven responses, Tidio includes a streamlined ticketing system that ensures customer concerns are addressed efficiently, improving response times and overall satisfaction. By integrating smart automation with human support, businesses can optimize engagement, boost conversions, and strengthen retention strategies.
Pricing
Tidio offers four pricing tiers to accommodate different business needs, all with a seven-day free trial for paid plans:
- Free – $0 (up to 50 user conversations, ticketing system, mobile app access, and basic chatbot features)
- Customer Service – $29 per month (100 conversations, AI-powered responses, analytics, and more)
- Flows – $29 per month (reach up to 40,000 site visitors with automated messaging)
- Lyro AI Chatbot – $39 per month (200 AI-driven conversations with Tidio’s intuitive Lyro bot)
9. Plug In SEO
Achieving online visibility necessitates strategic investment in search engine optimization (SEO). Navigating the complexities of eCommerce SEO can pose a significant challenge. Plug In SEO provides a comprehensive solution to streamline this process and address potential website issues. The intricate nature of search engine algorithms underscores the importance of an intuitive tool capable of identifying and rectifying obstacles that impede search result dominance.
Plug In SEO facilitates thorough site audits, delivering actionable, step-by-step guidance for resolving detected issues. This empowers businesses to enhance search rankings, optimize conversions, and ultimately drive sales growth through improved SEO performance.
Pricing
Unfortunately, Plug In SEO does not offer a free plan, so you’ll have to pay to make use of its features. All packages come with a free trial, so you can test it out before making a purchase. Here is an overview of its plans:
- Small Store – $29.99 per month (lets you optimize up to 200 pages)
- Medium Store – $49.99 per month (allows you to fix 2,000 web pages)
- Large Store – $79.99 per month (unlimited page checks)
10. Searchspring
Efficient search functionality plays a pivotal role in the online shopping experience, directly influencing conversion rates. Searchspring offers a Shopify application engineered to optimize this critical feature. This tool empowers merchants to curate search results, deliver personalized product recommendations based on user behavior, and analyze key metrics to decipher buyer intent.
By refining the website’s search capabilities, Searchspring mitigates bounce rates, thereby securing sales and fostering a competitive advantage.
Pricing
One of the only disadvantages of this app is its high pricing. While it is free to download, you’ll pay between $699 and $1099 per month to enjoy all the benefits this app offers. Here is a breakdown of Searchspring packages:
- Essential – from $699 per month
- Advanced – from $899 per month (gives you access to some AI features)
- Expert – from $1099 per month (get access to comprehensive AI features and more)
11. Videowise
The integration of shoppable video content presents a potent strategy for driving eCommerce sales. Videowise provides an application designed to facilitate the creation and optimization of such videos, leveraging artificial intelligence. This tool enables the seamless distribution of video content across social media platforms.
Furthermore, Videowise simplifies the embedding of shoppable videos directly into Shopify websites, enhancing customer engagement and stimulating sales growth.
Pricing
Videowise is not a free app, so you will have to pay a monthly premium to use its features. Here is an overview of the packages you can choose from:
- Starter – $99 per month (up to 20,000 interactions per month)
- Scale – $299 per month (50,000 interactions)
- Pro – $499 per month (up to 100,000 interactions)
12. OrderLegend Order Boost
The Order Legend application offers a strategic solution for expanding product visibility through Google Shopping advertisements. This tool facilitates the funding of Google Ads campaigns, enabling businesses to leverage the reach of Google Shopping listings without immediate capital expenditure. Through advertising and optimization within the Google Shopping Carousel, this application effectively drives sales growth and enhances product discoverability.
Pricing
There are two plans that you can choose from:
- Free – $0 (you will be charged a fee of 12% on all orders generated by Order Legend)
- Enterprise – $500 per month (custom commission rate charged on orders)
13. Hulk Form Builder
For businesses seeking to acquire user data and refine product offerings, a robust form builder tailored for the Shopify platform proves indispensable. Hulk Form Builder empowers users to construct diverse forms, ranging from simple inquiries to intricate data collection tools, accommodating varied business requirements.
The application facilitates customization to align with existing website themes and provides a comprehensive selection of form elements. This functionality enables the inclusion of dynamic fields and file upload capabilities, ensuring comprehensive data acquisition.
Pricing
There are four plans to choose from, which range from free to $299 per month. The higher the price point, the more features you gain access to.
- Free – $0
- Pro Plan – $9.90 per month
- Pro+ Plan – $19.90 per month
- New Global Plan – $299 per month
- Keep in mind that three- or one-day free trials are offered for all paid packages.
14. LangShop AI Language Translate
Expanding an eCommerce business internationally presents unique obstacles, notably linguistic barriers that can deter potential overseas customers. LangShop AI-Language Translate provides a solution by enabling the translation of website content into multiple languages. This functionality empowers businesses to broaden their market reach and cultivate sales growth by facilitating seamless communication with a global audience.
Pricing
LangShop offers four plans to meet your needs:
- Free – $0 (one language translation)
- Basic – $10 per month (one language, plus additional features)
- Standard – $34 per month (five languages)
- Advanced – $68 per month (translate your content into 20 languages)
15. WOD: PreOrder Now
Generating anticipation for new product launches significantly impacts sales performance. This application facilitates pre-order capabilities, mitigating lost sales and enhancing revenue streams. Pre-orders provide valuable insights into product demand, enabling businesses to optimize inventory management and avoid unnecessary expenditures.
PreOrder Now empowers merchants to manage demand fluctuations and incentivize early adoption through exclusive pre-order discounts.
Pricing
There are several packages designed to meet different needs. Keep in mind that features are restricted depending on the plan you choose:
- Free Plan – $0
- Shopify Basic – $19.95 per month
- Shopify Standard – $39.95 per month
- Shopify Advanced – $59.95 per month
The Bottom Line
For Shopify merchants looking to boost sales and build stronger customer relationships, there’s no shortage of powerful tools to help accelerate growth. From personalized marketing strategies to real-time engagement solutions, the apps featured above offer versatile ways to drive results.
Among them, Yotpo stands out with a suite of three Shopify apps—Reviews, Loyalty & Referrals, and Email & SMS—each designed to optimize a different stage of the customer journey. These tools work together to help brands collect social proof, reward loyal behavior, and create highly personalized messaging across channels—all from one integrated platform. Backed by expert support and built for scalability, Yotpo’s solutions offer Shopify merchants a reliable foundation for turning first-time buyers into long-term, high-value customers.
Join a free demo, personalized to fit your needs