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Brow Wiz® MicroStroke Brow Pen Impeccable Foundation Lip Velvet Soft Glam Eyeshadow Palette

Flawless Skin, All Day Impeccable

All-day liquid foundation that blurs imperfections, controls shine and leaves skin looking flawless.

Matte, Redefined

Experience full-impact color with a velvet-smooth finish—luxury that feels as flawless as it looks.

The Icon of Precision

Ultra-slim and featherlight, Brow Wiz® defines with detail for the most natural, artful finish.

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Shop All Eyebrows Brow Wiz® MicroStroke Brow Pen Brow Definer DIPBROW® Pomade Brow Powder Duo Brow Freeze® Gel Perfect Brow Pencil Volumizing Tinted Brow Gel Clear Brow Gel Highlighting Duo Pencil Eyebrow Brushes

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NEW! MICROSTROKE BROW PEN

This lightweight, buildable gel tints and adds volume to your brows for a soft, natural finish up to 24 hours.

The ultimate duo for soft and feathered brows

Full-size Brow Wiz® and Full-size Volumizing Tinted Brow Gel are the ultimate brow essentials for soft and feathered brows.

DISCOVER YOUR PERFECT BROWS

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Shop All Eyes Soft Glam Embers Mini Lash Sculpt Mascara Liquid Liner Modern Renaissance Spice Mini Sultry Mini Cosmos False Lashes Eyeshadow Brushes

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NEW! Embers Mini Eyeshadow Palette 

An essential mini eyeshadow collection featuring 9 full-pigment shades— from warm neutrals to rich, bold tones in matte and metallic finishes

Soft Glam II Mini Eyeshadow Palette | Anastasia Beverly Hills

MEET THE MINIS

Stay polished on the go with mini sizes of our fan-favorites. Compact in size, high in payoff to touch up your look anytime, anywhere.

EXPLORE BEST SELLING MASCARA

Find your lash icon with high-impact formulas in full and mini sizes. Shop Lash Brag Volumizing Mascara and Lash Sculpt Lengthening & Volumizing Mascara.

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PREP, PRIME + PROTECT

Discover Hydra Prime SPF 50, our multi-tasking primer + sunscreen suitable for all skin types. No white cast, no piling—only radiance!

FIND YOUR IMPECCABLE SHADE

Take a quick selfie now to get personalized shade match results (virtually!) of Impeccable Blurring Second-Skin Matte Foundation.

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Immerse yourself in our world of expert-curated essentials and beauty kits created to craft your ultimate routine.

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Best-selling mini duo for long-lasting velvet lips.

A 2-piece set of our best-selling lip mousse that delivers long-lasting velvet lips in essential shades for every holiday occasion.

All-new mini duo for long-lasting high-shine lips.

An all-new duo of high-shine Mini Lip Gloss shades for on-the-go glam.

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LUXE LIP VELVET VAULT

6 best selling shades, one velvet-soft formula.

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          New Beauty Holiday Gift Guide Makeup Sets Exclusives Gift Card Sales & Offers Travel Size & Minis Body Makeup
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          One for Me, One for You

          Buy one, get a full-size product, perfect for your favorite person (or you).

          Shop the best holiday gifts and new seasonal glam

          Our 2025 Holiday Collection is here! Shop coveted season essentials: Embers Mini Eyeshadow Palette, High Shine Lip Duo, Brow ​Essentials Kit + more.

          Get Cyber Week VIP Access

          Sign up for EARLY ACCESS to our Cyber Week sale and enjoy 15% off while you wait, plus a chance to win a $300 gift card to shop at ABH.com!

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          ABH GIFT GUIDE‘25 EDIT

          This holiday season, let the experience of gifting be fun, festive, and completely stress-free!

          GIFTS BY PRICE

          Your 2025 Holiday Beauty Gift Guide has officially landed!

          GIFTS BY COLLECTION

          The holiday season has arrived—and it’s the perfect time to give the gift of beauty.

          BEST SELLERS

          Brow Wiz® MicroStroke Brow Pen Impeccable Foundation Lip Velvet Soft Glam Eyeshadow Palette
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          Flawless Skin, All Day Impeccable

          All-day liquid foundation that blurs imperfections, controls shine and leaves skin looking flawless.

          Matte, Redefined

          Experience full-impact color with a velvet-smooth finish—luxury that feels as flawless as it looks.

          The Icon of Precision

          Ultra-slim and featherlight, Brow Wiz® defines with detail for the most natural, artful finish.

          EYEBROWS

          Shop All Eyebrows Brow Wiz® MicroStroke Brow Pen Brow Definer DIPBROW® Pomade Brow Powder Duo Brow Freeze® Gel Perfect Brow Pencil Volumizing Tinted Brow Gel Clear Brow Gel Highlighting Duo Pencil Eyebrow Brushes

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          Brow Artistry Brow Quiz The Golden Ratio® Method Beauty Articles Videos
          Shop All Eyebrows

          NEW! MICROSTROKE BROW PEN

          This lightweight, buildable gel tints and adds volume to your brows for a soft, natural finish up to 24 hours.

          The ultimate duo for soft and feathered brows

          Full-size Brow Wiz® and Full-size Volumizing Tinted Brow Gel are the ultimate brow essentials for soft and feathered brows.

          DISCOVER YOUR PERFECT BROWS

          Ready to find your iconic brow look? Take this quick quiz to find your custom routine!

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          Shop All Eyes Soft Glam Embers Mini Lash Sculpt Mascara Liquid Liner Modern Renaissance Spice Mini Sultry Mini Cosmos False Lashes Eyeshadow Brushes

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          Eye Artistry Eyeshadows & Primer Eyeliner Mascara Lash Genius® Beauty Articles Videos
          Shop All Eyes

          NEW! Embers Mini Eyeshadow Palette 

          An essential mini eyeshadow collection featuring 9 full-pigment shades— from warm neutrals to rich, bold tones in matte and metallic finishes

          Soft Glam II Mini Eyeshadow Palette | Anastasia Beverly Hills

          MEET THE MINIS

          Stay polished on the go with mini sizes of our fan-favorites. Compact in size, high in payoff to touch up your look anytime, anywhere.

          EXPLORE BEST SELLING MASCARA

          Find your lash icon with high-impact formulas in full and mini sizes. Shop Lash Brag Volumizing Mascara and Lash Sculpt Lengthening & Volumizing Mascara.

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          Shop All Face Impeccable Foundation Impeccable Setting Spray Smooth Blur Bronzer Magic Touch Blush Trio Magic Touch Concealer Luminous Foundation Loose Setting Powder Highlight Face Brushes

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          PREP, PRIME + PROTECT

          Discover Hydra Prime SPF 50, our multi-tasking primer + sunscreen suitable for all skin types. No white cast, no piling—only radiance!

          FIND YOUR IMPECCABLE SHADE

          Take a quick selfie now to get personalized shade match results (virtually!) of Impeccable Blurring Second-Skin Matte Foundation.

          CUSTOM COMPLEXION, CURATED BY PROS 

          Immerse yourself in our world of expert-curated essentials and beauty kits created to craft your ultimate routine.

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          Shop All Lip Lipstick Lip Velvet Lip Liner Lip Gloss Lip Brushes

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          Shop All Lips

          ALL-NEW! LIP SHADES

          Get the iconic Anastasia Beverly Hills look with our latest arrivals including NEW shades to match every lip mood.

          Best-selling mini duo for long-lasting velvet lips.

          A 2-piece set of our best-selling lip mousse that delivers long-lasting velvet lips in essential shades for every holiday occasion.

          All-new mini duo for long-lasting high-shine lips.

          An all-new duo of high-shine Mini Lip Gloss shades for on-the-go glam.

          SETS

          Shop All Makeup Sets Brow Makeup Sets Eye Makeup Sets Face & Body Makeup Sets Lip Makeup Sets Discovery Set
          Shop All SETS

          LUXE LIP VELVET VAULT

          6 best selling shades, one velvet-soft formula.

          COSMIC COLLECTORS VAULT

          3 cult-favorite formulas from our Cosmic Collection.

          ​THE ICONS VAULT

          Iconic shades, fan-favorite formulas.

          DISCOVER

          Norvina® Collection Body Makeup The STUDIO Blog Video Library Loyalty About Us Our Brand Story The Golden Ratio® Method Makeup Brushes

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          CHECKOUT OUR NEW LOCATION

          Visit us at the salon in Beverly Hills! Our new and improved salon is now back open after a beautiful renovation.

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          ABH Makeup Gift Guide 2025 Edit

          ABH Makeup Gift Guide 2025 Edit

          This holiday season, let the experience of gifting be fun, festive, and completely stress-free! Whether you're shopping for beauty lovers or treating yourself, our holiday collection has everything you need to make this season extra special. From curated brow kits to exclusive holiday editions, we have gifts for every wishlist and budget. Here, we’re breaking down some of our top picks from our Holiday Gift Guide and what makes them so coveted.   Embers Mini Eyeshadow Palette  Rich, blendable mattes. Molten metallics that glow like firelight. Our NEW Embers Mini Eyeshadow Palette includes 9 full-pigment shades in warm neutrals to rich, bold tones in matte and metallic finishes. Curated for holiday glam, it's the ultimate inspiration to spark artistry with depth, warmth, and intensity – true to ABH’s palette legacy. They’ll love the easy-to-blend formula and versatile color range for creating everything from subtle to dramatic eye looks.   WHY YOU’LL LOVE IT Contains 9 eyeshadow shades in warm neutrals to rich, bold tones Palette includes 3 mattes and 6 metallic finishes Full-pigment formula delivers high color payoff and buildable intensity High Shine Mini Lip Gloss Duo    Get iconic, on-trend shades and long-lasting luster with the essential High-Shine Mini Lip Gloss. Pick two shades of our fan-favorite, vanilla-scented Mini Lip Gloss with a luminous finish to polish your looks quickly and effortlessly. Beauty lovers will adore our new unique shades that emulate everything from ethereal and light to dark and sultry. Wear over bare lips to let natural color come through or layer with liner and lipstick for extra dimension.   WHY YOU’LL LOVE IT Provides long-lasting, glass-like shine in one swipe Weightless, non-sticky formula with comfortable wearability Instantly gives the appearance of fuller-looking lips Velvet Lips Mini Lip Velvet Duo   No holiday makeup look is complete without our velvet-smooth Lip Velvet. Perfectly packaged into a set, our limited-edition Velvet Lips Mini Lip Velvet Duo delivers our best-selling lip mousse in 2 season-ready, true-matte shades that embody Anastasia’s signature soft glam. Your loved one’s routine will be instantly elevated with essential colors, ultra-comfortable wear and a smoothing lip finish that feels luxe and non-drying.   WHY YOU’LL LOVE IT Provides long-lasting, comfortable wear with a cushioned feel Soft-focus effect diffuses the appearance of lip texture Teardrop-shaped wand lines and defines lips with ease Ultimate Brow Essentials Kit    Give the gift of a customized brow routine, complete with a full-size Brow Wiz® and full-size Volumizing Tinted Brow Gel. These are the Ultimate Brow Essentials for a soft and feathered look that’s natural and captivating. Brow Wiz® is an award-winning, ultra-slim pencil designed to add definition and hair-like detail to brows with maximum precision and control. Volumizing Tinted Brow Gel colors and volumizes your brows with a lightweight, mousse-like texture that coats each hair for natural fullness and definition. Consider this a gift that’s on every beauty lover’s wishlist.     WHY YOU’LL LOVE IT  Brow Wiz®  Adds extra definition and hair-like detail to sparse areas     Highly-pigmented, dry wax formula provides hair-like texture   Dense, custom spoolie brush designed to blend for a natural-looking finish    Volumizing Tinted Brow Gel Lightweight, buildable formula delivers a soft, natural finish  Water-resistant and long-wearing up to 24 hours  Adds instant color and volume to brows for natural fullness and definition   Find The Best Beauty Gifts at ABH.com    Holiday gifting should be fun and effortless, and we’re here to help you every step of the way! From curated brow kits to seasonal eyeshadow palettes to limited-edition lip shades, we’re ready to make this year’s holiday shopping the ultimate experience that will leave you with thoughtful, personalized gifts designed to delight. Shop our Holiday Gift Guide now to get started!  

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          2025 ABH Makeup Gift Guide: Gifts By Collection

          2025 ABH Makeup Gift Guide: Gifts By Collection

          The holiday season has officially arrived—and it’s the perfect time to give the gift of beauty. Whether you're shopping for a makeup beginner or a seasoned beauty lover, our curated holiday collections make it easy to find something for everyone on your list. From bold lips to radiant skin, explore our Lip, Eye, Face, and Brow Collections for this season’s most-wanted beauty gifts. Get ready to unwrap the magic of holiday gifting.  Lip Collection Gifts Bold, Luxe, and Gift-Ready. For those who love to make a statement, our Lip Collection Gifts are an absolute must. Featuring our best-selling lip products, these picks are designed to deliver everything from a classic velvet finish to a high-gloss glow. Lip Velvet offers rich, smooth color with a soft-matte finish that lasts all day, while our Lip Gloss brings the perfect boost of shine for festive parties. Want more? Our curated sets deliver extra glam, like our High Shine Mini Lip Gloss Duo or Velvet Lips Mini Lip Velvet Duo. These gift-ready sets are perfect stocking stuffers—or a chic treat for yourself. Eye Collection Gifts  Smoky, soft, and full of glam. Eyes are the window to the soul—and this holiday season, they’re also the center of attention. Our Eye Collection Gifts are built around iconic palettes and must-have shades for every kind of celebration. The Embers Mini Eyeshadow Palette features warm, fiery tones that add instant drama, perfect for those winter night-outs. Prefer something classic and wearable? Our Soft Glam II Mini Eyeshadow Palette offers buttery neutrals and romantic shimmers ideal for both everyday looks and elevated glam. These gifts are perfect for anyone who loves to play with color or build the perfect smoky eye. Face Collection Gifts  Maintain holiday glow on-the-go. Our Face Collection Gifts are curated for those who believe that great makeup starts with flawless skin. These top picks include our highlighting essentials and best-loved face products that enhance, define, and bring your skin to life, like Impeccable Blurring Second-Skin Matte Foundation (available in 25 shades) and our fan-favorite Glow Kits, Sugar Glow Kit® and Sun Dipped Glow Kit®. Whether you're gifting to someone who’s just starting their makeup journey or someone who’s all about a sculpted, radiant finish, our face kits are a dream come true for every skill level. Each product is selected to work together seamlessly—no guesswork required. Brow Collection Gifts  Define the season. No look is complete without the perfect brow—and our Brow Collection Gifts are designed to help everyone master their routine. Featuring cult favorites like the MicroStroke Brow Pen for hair-like precision, the ultra-popular Brow Wiz® for effortless shaping, and the iconic DIPBROW® Pomade for long-lasting definition, these sets are the ultimate brow wardrobe. And don’t forget our highlighting essentials—ideal for lifting the brow bone and adding a touch of glow to any look. Whether you're shopping for a minimalist or a full-glam enthusiast, this collection is a game-changer. Find The Best Beauty Gifts This Year No matter who you're shopping for this season, our holiday collections are designed to help you find the perfect, most thoughtful gift. So go ahead, wrap up your holiday shopping with beauty that’s sure to impress—and make this season the most radiant one yet.  Explore The Gift Guide

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          The 2025 Makeup ABH Gift Guide: Gifts by Price

          The 2025 Makeup ABH Gift Guide: Gifts by Price

            Your 2025 Holiday Beauty Gift Guide has officially landed! This year, we’ve made your beauty gifting enjoyable, luxe and easy, with organized categories for every style and budget. Whether you're shopping for a makeup newbie, a skincare enthusiast, or the beauty lover who already “has it all,” we’ve handpicked the very best of our beauty lineup to make your holiday gifting feel effortless.  Get ready to find stocking stuffers, glam-worthy gift sets and more with this curated 2025 Holiday Beauty Gift Guide for everyone on your list.     Best Gifts Under $20   You don’t need to break the bank to give a beauty gift that wows. These budget-friendly essentials are perfect for gift exchanges, stocking stuffers, or as little “just because" treats.    Highlights:     Impeccable Setting Spray (Mini Size): Keeps makeup looking fresh from day to night. Travel size is perfect for holiday parties and on-the-go touch-ups.   Ultimate Brow Freeze Set: For creating sculpted, feathered brows with ease. It’s the gift that keeps brows set and pristine all day.    Perfectly Shaped Brow Duo: A compact set that defines and enhances brows effortlessly. Ideal for those who love a natural, polished look.    Mini Brow Freeze® Gel: Our best-in-class formula to shape, sculpt and set brows with extreme hold and precision on-the-go. Shop Gifts Under $20     Best Gifts Under $30   This tier is full of holiday-exclusive treasures that deliver major beauty impact. These fan-favorites and new seasonal launches are perfect for anyone who loves to experiment with glam, whether they’re a beginner or makeup pro.     Highlights:    Matte & Satin Lipstick: Creamy, long-wear formulas in universally flattering shades.   Lip Liner: Glide-on pencils that define lips and prevent feathering. Pairs perfectly with any holiday lipstick.   Ultimate Brow Essentials Kit: The key products you need for that viral soft and feathered brow look.   High Shine Mini Lip Gloss Duo: Smaller size, same major shine—perfect for holiday bags and touch-ups. Shop Gifts Under $30     Best Gifts Under $50    Want to treat someone special to elevated essentials that offer pro-level payoff? These perfect gifts for beauty lovers deliver the quality experience they deserve—without the luxury price tag.    Highlights:    Hydra Prime SPF 50: A hydrating primer + sunscreen that creates a radiant canvas for makeup.   Pucker Up Lip Trio: A lip-loving set of gloss, liner, and lipstick for a complete pout-perfecting gift.   Smooth Blur Bronzer: Sun-kissed color with a soft matte finish—perfect for winter glow.   Magic Touch Blush Trio: Three universally flattering shades in one palette. Blendable, buildable, and beautifully pigmented. Shop Gifts Under $50      Best Gifts Under $100    Ready to splurge a little? These premium sets and curated collections are total show-stoppers—ideal for the beauty lover who deserves a bit of everything.   Highlights:     Sculpt Like a Pro: A full sculpting kit for face definition with ease—includes bronzer, contour, and highlighter.   Lip Velvet Trio: A luxurious trio of velvety lipsticks in rich, holiday-ready shades.   Elevated Essentials Set: A collection of top-rated essentials, all in one gorgeous luxe bag.   Long-Wearing Brow Set: Everything needed for defined, smudge-proof brows that last from morning to midnight. Shop Gifts Under $100   Find Holiday Gifts for Beauty Lovers at ABH!    This holiday season, beauty gifting doesn’t have to be complicated. Whether you're shopping under $20 or splurging on show-stopping sets, these gifts are sure to impress.    From exclusive holiday launches to everyday essentials in festive packaging, you’ll find something for everyone on your list—and maybe a little something for yourself, too.    Happy gifting and happiest holidays from all of us to you!  Explore The Gift Guide

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